‘She Said’ Bombs: Why Aren’t Awards Season Movies Resonating With Audiences?

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‘She Said’ Bombs: Why Aren’t Awards Season Movies Resonating With Audiences?
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Quentin Tarantino has been blunt about the state of the movie business. On a recent episode of the director’s “Video Archives Podcast,” the man who helped usher in the golden age …

who helped expose Harvey Weinstein’s decades of sexual harassment and assault. The film earned strong reviews and awards buzz, but the Universal Pictures release bombed last weekend, opening to a dismal $2.2 million from 2,022 theaters. That ranks as one of the worst results for a major studio release in history.

“It’s a tough sell,” says Shawn Robbins, chief analyst with Boxoffice Pro. “People are looking for escapism right now. Even adult audiences are looking for something that takes them away from reality.” “Across the board, it’s a scary time for prestige films,” says Jeff Bock, an analyst with Exhibitor Relations. “We may be witnessing a sea change in cinema. Ultimately, audiences decide what gets made and right now audiences aren’t choosing to watch these films in theaters.”

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