Understanding Ken-ergy is crucial to unpacking an undercurrent in menswear that has been spreading everywhere from TikTok to the runways and red carpets.
What’s fascinating about this all is that, in the Barbie universe, Ken doesn’t have a raison d’être other than Barbie. She is a doctor, a president, a mermaid, a princess, a fairy—he’s her jobless boyfriend. She has a pink convertible and a Malibu dream house—he sits in the passenger seat and stands outside her house waiting for her to show up., but also to unpacking an undercurrent in menswear that has been spreading everywhere from Get Ready With Me TikToks to the runways and red carpets.
This sartorial himbo spirit dominating mainstream men’s style is, dear reader, pure Ken-ergy.On stage in Las Vegas, Gosling wore a “Directed by Greta Gerwig”' t-shirt on stage, together with anpink bomber jacket paired with black jeans and a distressed brown leather belt, his movie-Ken bleached locks now grown-out into ’90s boy-band highlights.
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