.shawnmendes' new Tommy Hilfiger ‘Classics Reborn’ collection focuses on sustainability and recycled materials.
collection,” said Mendes in a statement promoting the line that features materials crafted from recycled textiles and Recycrom, a new dye-making technique that reprocesses fibers by turning pre-consumer factory cutting waste into a colored powder. “The collection is so special to me because I was able to work with Tommy Hilfiger to co-create this range which includes these amazing, high-quality, sustainable versions of their most classic clothing items.
“What if we could reinvent what once was tossed aside?,” Mendes asks in the ad for the clothing line that leans into the brand’s signature red, white and blue color palette. “Take it, remake it, change is always vital. There’s not better time to surround yourself with inspiration, with people who move you. With clothing made from discarded fabrics, colored with memories and reborn into new icons.”
The release notes that the collection was inspired by Hilfiger’s take on “pre-90s prep,” with an emphasis on inclusivity across four principles: Color Reborn, Materials Reborn, Self Reborn and Community Reborn. “The collection marks another step towards realizing our vision for sustainability, as we aim to create fashion that Wastes Nothing and Welcomes All,” said Hilfiger in the statement. “Shawn is an impressive young man and advocate for positive change.
To mark the launch of the global campaign, Hilfiger and Mendes are hosting a series of events in London, Berlin, Milan and Mexico City; the pieces are availableCheck out the Tommy X Shawn ad and some images from the campaign below.
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