Snowboards are now available for pre-order, and additional products will roll out in the future.
For the first time ever, professional snowboarder Shaun White is using a snowboard from his own brand at the Olympics. The athlete launched Whitespace, an active lifestyle brand, before embarking on the fifthWhite announced the soft launch of Whitespace — which he partnered with his brother, Jesse, to create — on his Instagram page in January. He said,"The name Whitespace basically means opportunity. It's a gap in the market, a blank canvas. I love that because snowboarding is that.
"I'm so excited to put those out there, you know, put all of my years of riding, my expertise, all my energy, all my focus into one brand and make something really special," White said toward the end of the video.
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