Is traditional marketing the answer to Tesla shareholders' woes? A look ahead at a company 5 year plan may include other options.
A segment of Tesla shareholders is nervous. Many investors aligned themselves with the upstart all-electric car company early on, and they saw their portfolios rise with Tesla’s tremendous brand growth through consistently increasing revenues and sales. But enough is rarely enough, and now a vocal minority of Tesla shareholders are searching for methods to reinvigorate the company’s upward momentum.
“There are amazing features and functionality about Teslas that people just don’t know about. Although, obviously, a lot of people who follow the Tesla account, and my account to some degree, it is preaching to the choir, and the choir is already convinced,” Musk said. “I think what you are saying does have some merit, and I believe in taking suggestions, and we’ll try a little advertising and see how it goes.” The shareholders cheered their leader.
That realization is quite important — for the single most significant macro problem that humanity faces this century is resolving the sustainable production and use of energy. In order to qualify for a portion of the $7.5 billion earmarked for EV charging network expansion in the 2021 Bipartisan Infrastructure Law, Tesla acquiesced and said it would open up 7,500 chargers from its Supercharger and Destination Charger network to non-Tesla vehicles by the end of 2024.
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