The newly created positions are part of Reebok's attempt to reenter professional performance basketball, Reebok said.
Retired NBA legend Shaquille O'Neal has been named Reebok's first president of basketball, the company announced Thursday.The company also announced that former NBA great Allen Iverson would be joining O'Neal's efforts as the brand's vice president of basketball. The newly created position is part of Reebok's attempt to reenter professional performance basketball, the company said.
In his new position, the hall-of-famer will lead Reebok's basketball strategy and 'cultivate partnerships' with teams and athletes to help the brand pick up new relevance and dominance in the professional sport, as well as new brand deals with current players, the news release explained.In response to the announcement O'Neal simply said in a statement, 'We're back, baby! Get ready.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Shaquille O'Neal announced as president of Reebok Basketball division, Allen Iverson named vice presidentThe newly created positions are part of Reebok's attempt to reenter professional performance basketball, Reebok said.
Read more »
Shaquille O'Neal, Allen Iverson Joining Reebok Management TeamThe former NBA stars are expected to help as the sports brand aims to hit $10 billion in sales by 2027.
Read more »
LeBron James wants Las Vegas NBA team. So does Shaquille O'Neal, who doesn't want to 'partner up'Los Angeles Lakers superstar LeBron James still wants an NBA team in Las Vegas, but the league's all-time leading scorer isn't the only basketball legend interested in owning a team in Sin City.
Read more »
By the numbers: College basketball blue bloods make AP Top 25 history — in footballThis week marks the first time UNC, Duke, UCLA, Kansas and Kentucky — the five winningest programs in college basketball history — are all ranked in college football's AP Top 25 Poll.
Read more »
Officer suspended for calling in sick, then playing in police basketball tournamentAn officer with the San Antonio Police Department was suspended after calling in sick and then playing in a police-sponsored basketball tournament, according to disciplinary records.
Read more »