Shangri-La announces the launch of its new “Find Your Shangri-La” global campaign, created to help guests find their personal moments of joy at the luxury hotel chain renowned for its delivery of Asian hospitality. Know more:
global campaign, created to help guests find their personal moments of joy at the luxury hotel chain renowned for its delivery of Asian hospitality.that celebrates Shangri-La’s commitment to providing guests with unforgettable experiences, showcased through unexpected moments of personalised and authentic service. “At Shangri-La, we understand that each guest has a unique version of what it means to “Find Your Shangri-La”, says Shangri-La Chairman Hui Kuok.
The film was developed in partnership with GRAMMY® award-winning director Dave Meyers. To illustrate how guests can find their own Shangri-La, he brought to life fanciful characters that represent different guest personas and chronicled how they found their happiness in various Shangri-La properties, showcasing the delightful, personalised hospitality experiences offered at each hotel.
Shangri-La has also created a collection of imaginative cocktails and mocktails inspired by the “Find Your Shangri-La” campaign theme. Available from today through 31 December 2023, the three #FindYourShangriLa cocktails include the Daydreamer, Taste of Eden, and the Sky is the Limit. Guests can enjoy these cocktails while being serenaded by the brand film’s theme song, “Over the Rainbow”.
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