Mercedes-Benz Maybach has a new concept for its brand stores.
Mercedes-Benz Maybach last week opened what it refers to as an “Atelier” in Shanghai, China.
It's the latest in a series of Maybach brand stores, but unlike the existing stores, which focus on fashion and in some cases saddles for horseback riding, the Atelier, a French word meaning “an artist's studio,” makes it possible to purchase a Maybach vehicle. An expert is on hand to guide the customer through the ordering and personalization processes.
A Maybach vehicle is also present in the Atelier, though the customer is also able to get a sense of all that Maybach has to offer via digital installations, including a configuration with 3D and haptic elements, the automaker said.For customers with extra-deep pockets, the store will allow buyers to add options from Mercedes'