From Thursday to Sept. 30, this spring 2023 edition will host more than 64 shows with a focus on local designers.
. Show staff must show proof of 24-hour COVID-19 tests for five consecutive days ahead of the event, while fashion showgoers will be required to show 24-hour valid COVID-19 test results to enter SFW venues.For many brands, hosting fashion shows offsite became a popular option in previous seasons, but as the hurdle to gain event approval from local authorities became highly difficult due to COVID-19-related restrictions, sticking with the official venues became the safer option.
Ontimeshow will expand to nine show venues covering more than 29,000 square meters. Its Room Room showroom will feature nine new brands, such as Self-portrait, Qiuhao andAccording to Aroma Xie, cofounder and marketing director at Ontimeshow, after noticing an uptick in lifestyle brands on the market, Room Room will introduce 14 fragrance brands to its showroom.
Zemira Xu, Founder of Tube Showroom, said the showroom will reintroduce brands launched during the alternative“We will see how this season fares in terms of buyer attendance before deciding if we should do a popup showroom in another city,” said Xu. “At this point, no one is planning ahead of time anymore.”
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