Box Office: ‘Shang-Chi’ Sets New Record With $8.8M Thursday
: Xialing , Shang-Chi and Katy in Marvel Studios' SHANG-CHI AND THE LEGEND OF THE TEN RINGS. Photo by Jasin Boland. ©Marvel Studios 2021. All Rights Reserved. has already nabbed at least one box office record, namely the biggest Thursday preview/midnight preview gross for a Labor Day weekend release.
With the Delta variant and climate change-related disasters creating Covid conditions arguably worse for theaters than whenopened in late June/early July, that the Destin Daniel Cretton-directed actioner is something of an underdog despite being yet another Marvel Cinematic Universe adventure. The Thursday gross puts it right betweenwas heavily frontloaded on its opening weekend, a factor that was partially attributable to the film’s availability of Disney+’s “Premier Access” .
then it’ll flirt with a $106 million Labor Day debut, which is perhaps unreasonably optimistic. However, ifthis weekend, it’ll still earn around $53 million over the Fri-Sun frame. That would be, by default, the lowest Fri-Sun MCU debut ever, with the caveat that its four-day total would be right between the Fri-Sun debuts of. I generally argue that anyone who sees an anticipated movie over a long weekend likely would have seen it over the conventional Fri-Sun frame if those extra days weren’t in play. So, especially in these circumstances, I’d equate its Fri-Mon holiday launch with a Fri-Sun debut in conventional times.
That’s especially true as the movie is pretty damn good, with mostly positive reviews and strong buzz among those who sampled it last night. Considering there are no new big four-quadrant flicks between now and
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