The art of truffle hunting typically requires skills, knowledge and practice, but from April 10-16, Shake Shack is giving New Yorkers a chance to join the search.
In celebration of its White Truffle menu, Shake Shack launched an immersive, virtual truffle hunt where participants have chances to win prizes by scanning QR code on billboards across Manhattan, Brooklyn and Queens.
The first steps are “hunting” for one of the 500 digital White Truffle billboards scattered across the city and scanning its QR code. After a hunter scans the QR code, they will be taken to a truffle hunt website where they will “dig” for the truffle-related prizes.
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