The NFL says it wants to welcome more female fans, but the number of women viewers has gone down over the last eight years and the league’s reactions to recent sex scandals make a turnaround less likely.
ou’d think that Roger Goodell, the National Football League’s $64-million-a-year commissioner, might’ve been better prepared for the question.of the congressional investigation released December 8 were damning. Not only had team owner Daniel Snyder ignored and downplayed sexual misconduct by team executives for decades at the NFL’s Washington Commanders, but the league had actively helped him avoid accountability, according to the 79-page report.
“We’ll continue to make sure we invite women into our game, make sure they know they’re appreciated,” Goodell said. “This is a game that they all love, too. And they’ve been a big part of it. We continue our efforts with respect to getting more women involved, not just in our operation, but in our football operation, which I think is a really positive change.”
“If you’re losing women, and you’re just being propped up by males, that will eventually catch up to you,” Ponturo toldFor the past eight years, the gender split in viewership has remained remarkably consistent, with women hovering between 34% and 36%, according to TV ratings furnished by the league. The NFL blamed this year’s loss of women fans on the move of Thursday night games to Amazon’s streaming service, where female viewership is 31%, from broadcast networks, where it’s 36%.
“The advertiser needs to look out for themselves,” Ponturo said. “Is there slow erosion coming from somewhere that you’re now overpaying for something that’s not there?” “The NFL allowed Mr. Snyder to choose his own punishment,” Representative Raja Krishnamoorthi, an Illinois Democrat,on the committee’s website, “so Congress must act to protect workers, because the conduct that took place in the Commanders’ organization is not acceptable — not in the NFL, and not in any workplace.”
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