A roundup of the latest beauty merch launches, from E.l.f's Stanley collab to Glossier's anniversary T to Bubble Skincare's lip keychain and more.
brands increasingly lean into merch as a means to expand their audience and build brand identity, WWD rounds up the latest — from lip oil-holding tumblers to coffee table books.Starting at $6 at Target and elfcosmetics.comand Stanley teamed up to launch limited-edition tumblers inspired by E.l.f. lip oil shades. And because the only thing the internet loves more than a Stanley cup is an accessorized Stanley cup, the collab is complete with matching, clip-on lip oil holders and sticker packs.
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