Seven For All Mankind president Sacha Gomez de Zamora Ford says the brand will take cues from fashion and luxury brands as it look to move beyond denim.
is setting down stakes in Paris, hoping to use a retail renaissance in the city to reposition the beloved jeans brand as more fashion forward and reignite its growth.
“Coming back to Paris is an internal and external sign of where we’re going,” said Ford, citing the city as the busiest and most important fashion week currently buzzing in a way London, Milan and New York are not. Bringing on model Devon Lee Carlson for its fall 2024 campaign was Ford’s first move to establish new visual codes. He’s also hired a new creative director whose name remains under wraps. Ford will divulge only that the designer comes from a “non-denim space” with no experience in the category and is trying to rethink everything Seven.
The average consumer doesn’t really differentiate between high street and high-end denim, making it difficult to stand out in the crowded market and build brand loyalty, Ford asserted. His first move in the C-suite was to unify the independent European and U.S. arms to create a global organization with aligned goals and a more coordinated seasonal calendar.
“We are an organization that, up until now, has been very transactional. We have to add the experiential piece,” he said.As the brand coalesces its new image, it is not looking to open more stores but instead to double the floor space and upgrade its existing stores in key marketing including Milan, London, New York and L.A., before exploring new geographies. Later he has his eye on strengthening their presence in mainland China and eventually expanding to Japan and South Korea.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘Seven Deadly Sins’ biker gang founder kills seven people and dogAn Alabama man who co-founded a biker gang called the 'Seven Deadly Sins' has been convicted of gunning down seven people and a dog before fleeing to Oregon.
Read more »
Seven North Texas schools named 2024 National Blue Ribbon winnersSeven North Texas schools have been named National Blue Ribbon Schools in 2024. slightly down from 2023.
Read more »
Seven Tips for Navigating Board Rooms as a Venture CapitalistServing on boards is a vital part of what venture capitalists do, but many new investors are thrown into the deep end without proper training. This article offers seven tips for navigating board rooms more successfully and building valuable skills.
Read more »
Missing Boy From 1951 Found After Seven Decades Thanks To Ancestry TestLuis Armando Albino, abducted at age six in 1951, has been found after over seven decades thanks to an online ancestry test, old photos and newspaper clippings. His niece located him on the East Coast, reuniting him with his California family.
Read more »
Seven California Lottery Players Win MillionsSeveral lucky players across California have recently won millions of dollars from various lottery games. The biggest winner was Hyo Suk Jang, who claimed a $20 million SuperLotto Plus jackpot.
Read more »
A man already serving seven life sentences in Delaware will be tried for four Philly murdersKeith Gibson is accused of killing six people across two states in 2021, including the fatal shooting of his mother.
Read more »