Seth Rogen reflects on the making of 'The Promotion', a troubled spring break comedy, and how the experience pushed him to take on more challenging roles. He describes the film as a 'waking nightmare' due to constant studio interference that ruined the creative vision. Rogen also reveals his fear of being typecast as the 'loud fat best friend' and his desire to break free from that image.
After his wedding to the actress Ida Darvish in 2008, Gad "got back to work" due to the demands of a "two-picture deal I had with Sony," he writes in the Jan. 14 release. He had just come off the critical and commercial success ofAmerican Pie
frat-boy comedy. College buddies Mike , Scottie , and Bump decide to venture to New Orleans for Mardi Gras for some lewd fun. As Gad's character puts it, "I wanna make Mardi Gras my b----!" One problem: Mike's girlfriend Erica tags along, forcing the guys to button up when they'd rather let loose. Everything you might hope to see in a buddy comedy calledand our ferociously funny writer Josh Heald." But the"experience of making the film was a waking nightmare, with nonstop studio interference where we would literally have scenes written by the studio head sent for us to do the next day.
The film, ruined before his eyes, was a case in which "nothing made sense and, worse, it was all big, broad, unmeaningful comedy in which none of the creative team had any say."The 25th Annual Putnam County Spelling Bee"What was worse, however, is that I began to grow really concerned that I was going down a path of playing the loud fat best friend in every project I was doing," he writes.
"Any dreams I had of following in the footsteps of Philip Seymour Hoffman or John Goodman," he writes, "were soon going to be dashed if I stayed on this path. I knew I needed to branch out and attempt to have people see me in a new and unexpected way."didn't win over critics and isn't even remembered as a high point of the era's frathouse comedy cycle.
Seth Rogen The Promotion Studio Interference Typecasting The Wolf Man
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