Tennis GOAT. Mother. Founder. Williams, who calls the court her “red-carpet moment,” speaks to VF about launching her makeup brand Wyn Beauty this week.
The 10-piece line is both clean and comprehensive, ranging from a stay-put tubing mascara to a lip-and-cheek pigment to an SPF 30 skin tint offered in 36 shades. Every detail is finessed, down to the W embossed into the matte lipstick bullet—taken from a personal font Williams created years ago. To her, the brand’s chartreuse packaging is a symbol of ongoing evolution. “I didn’t like the word retirement,” she says of her 2022 departure from the game.
Millions of people could be watching your final, and that’s the only time they’ll see you. So I’m trying to figure out a way to best represent myself. That’s my red-carpet moment. You mastered the post-match reset. How do you describe that ritual? I would have everything that I needed in my kit: a little concealer, mascara, some blush, an eyebrow, obviously a lip. Sometimes my lip was my blush, if I was in such a hurry. Imagine: You get off of a match.
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