Here's how much the GOAT of tennis makes 💰
As the GOAT, Serena Williams‘ net worth—and how much she makes from the Women’s Tennis Association, Nike and amore brands—has been a topic of interest for decades.
There’s no doubt that Serena is one of the greatest tennis players of all time. But how much is Serena Williams’ net worth and how much as she made from her prize money and endorsement deals with Nike, Puma and more? Read on for what we know about Serena Williams’ net worth.
The contract also came at the end of Serena’s deal with Puma at the time, which paid her $13 million for first five years of her career—less than a fourth of what she made from Nike. Antonio Bertone, the global director of brand management at the time, told The Undefeated in September 2021 that Puma tried to keep Serena as their ambassador at the time but were outbid by Nike. “At the time, we went as high as we could go for an athlete, knowing full well that Nike would outbid us,” Bertone said.
In 2004, Serena also created her own fashion line, Aneres . Five years later, in 2009, she launched a collection of handbags and jewelry, called Signature Statement, for the Home Shopping Network. She presented the collection at New York Fashion Week in 2014. In 2010, she also launched her own nail company called HairTech. In 2019, Serena created yet another fashion line called S by Serena that focused on sustainable clothing.
As for what she spends her money on, Serena told People in 2020 that she’s the “most boring spender,” but if she does splurge, it’s on her daughter, Alexis Olympia Ohanian Jr. “I don’t spend money—when I do it’s on my daughter. I usually invest my funds. I am the most boring spending ever,” she said. “Don’t spend it, invest it.”
She continued, “But I’ve been reluctant to admit to myself or anyone else that I have to move on from playing tennis. Alexis, my husband, and I have hardly talked about it; it’s like a taboo topic. I can’t even have this conversation with my mom and dad. It’s like it’s not real until you say it out loud. It comes up, I get an uncomfortable lump in my throat, and I start to cry. The only person I’ve really gone there with is my therapist! One thing I’m not going to do is sugarcoat this.
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