September Variety Show Brand Reputation Rankings Announced

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September Variety Show Brand Reputation Rankings Announced
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The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows! The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from August 4 to September 4. MBC’s “Home Alone” (“I Live Alone”)

,” while its highest-ranking related terms included “reveal,” “return,” and “appear.” The program’s positivity-negativity analysis also revealed a score of 83.55 percent positive reactions.

tvN’s “Europe Outside the Tent” shot to second place after enjoying an impressive 120.28 percent increase in its brand reputation index since August, bringing its total score to 4,335,654 for the month. KBS’s “National Singing Contest” climbed to third place for September with a brand reputation index of 3,923,476, marking a 57.11 percent rise in its score since last month.

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