The new Sephora experience.
and subsequently shut down its store operations in response to the coronavirus pandemic. Initially, in-store events like makeup-artist services and classes were suspended to support social-distancing recommendations and prevent the kind of contact that could lead to virus transmission; a week later, the company announced the temporary closure of all of its brick-and-mortar stores.
But now that many states have begun phases of reopening, Sephora has announced its plans for carefully letting customers back in. On Tuesday, May 19, Sephora announced that, starting May 22, it will be reopening 70 locations across 30 states, specifically in communities the retailer has deemed safest. "The retailer has spent the last nine weeks developing its rigorous new safety and client service protocols, called 'Sephora Health & Hygiene Guidelines,' designed to protect employees and clients while safely and confidently providing support, expert advice, and a welcoming experience for all," theThe Sephora Health & Hygiene Guidelines include updated employee training and 48 safety procedures that address social distancing and restricted store capacity , deep cleaning and enhanced hygiene measures , mandatory face masks for all employees , temperature checks and the beginning and middle of each employee's shift, and updated payment practices Testers will be off-limits — though they will be out for display — and in-store services will remain unavailable for now. Sephora has also continued to extend its return policy to accept returns with receipts for all purchases made just prior to and during the shutdown for 30 days after each store reopens. To be especially cautious, returned products will be destroyed. "Select Sephora stores in Colorado, Indiana, Kansas, South Carolina, South Dakota, Tennessee, Texas, Utah, Georgia, Alaska, Arkansas, Arizona, and Alabama will be part of this initial group to open on May 22," the press release says. "Prior to moving ahead with any future store openings, Sephora will evaluate each store based on local government and health guidance before making a decision. As always, Sephora will continue to assess business operations through all reopening phases and as states and cities share their requirements to adapt accordingly. Additional Sephora stores are expected to open gradually over the next several months."
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