Senators ask Jeff Bezos to explain how Amazon recommends products.
Amazon introduced Amazon's Choice in 2015, creating a recommendation program that places a badge next to select "highly rated, well-priced" products, according to the company. The program has faced scrutiny lately, with multiple reports raising questions about how the recommendation engine works and why it's endorsing products of poor quality.
The senators asked for a "detailed explanation" on the selection process for the Amazon's Choice badge, including the algorithm used to make the determination and whether employees actually review each item before assigning the distinction. They're also asking what Amazon is doing to verify user reviews, which could affect what products get the badge, and if any financial compensation is involved in the process.
In addition to increased lawmaker interest in Amazon's power, the company is facing antitrust investigations in both the U.S. and EU. In July, the EU's Competition Commission
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