As the country approaches its 58th anniversary of Medicare being signed into law, Senate Democrats are celebrating the occasion by airing a new set of campaign ads targeting vulnerable Republicans over their stances on the entitlement spending program.
The Democratic Senatorial Campaign Committee is launching a new five-figure ad campaign called “Memories,” which highlights comments and proposed policies from Senate Republicans to rein in some of Medicare’s provisions or implement new eligibility requirements. The ads will be posted on social media platforms owned by Meta in a similar format as the “memories” feature users see on Facebook, according to the group.
The campaign will specifically target voters in Texas and Florida as well as key swing states such as Ohio, Montana, Pennsylvania, Nevada, Wisconsin, Michigan, and Arizona. The ad videos target lawmakers by featuring the senators with captions such as: “Ted Cruz is a threat to your Medicare.”The videos also hit Scott for his 11-point agenda last year that proposed sunsetting all federal laws after five years unless Congress votes to extend them.
The ad campaign comes as Medicare and Social Security are sure to once again take center stage during the 2024 cycle, as lawmakers on both sides of the aisle seek to seize the narrative on the key issue. Democrats hammered Republicans on that issue in the final weeks of the midterm elections, which helped the party pull out a better-than-expected performance and expand its majority in the Senate.
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