The annual SEMA show is set to grow into a much bigger event aimed at both the public and industry.
The annual trade show of the Specialty Equipment Market Association held in Las Vegas is about to become a much bigger event from this year.will evolve into a new event to be called SEMA Week, which will include the traditional trade show as well as new activities.
To provide more opportunities for exhibitors, SEMA Week will host activities in multiple parts of Las Vegas, instead of exclusively at the Las Vegas Convention Center, as is the current format. The change will also make SEMA activities more accessible to the public, instead of the current format that is more targeted at the aftermarket industry.
The new activities and locations will be introduced gradually over a five-year period, the organizers said. One of the activities planned is a SEMA Fest to be held at the Las Vegas Festival Grounds and be open to the public, with live music and food stalls in addition to cars. There will also be an official SEMA Auction, as well as the current SEMA Ignited drift and burnout event.
“By creating SEMA Week and SEMA Fest, we will be able to maintain the integrity of the trade show that makes it a must-attend event for automotive professionals while introducing a new platform for enthusiasts and the industry to engage with one another,” James Lawrence, SEMA's chairman, said in a statement.
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