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] has raised millions of dollars for some of the top nonprofits in the United States including amfAR, Tipping Point, Naples Winter Wine Festival and the Bob Woodruff Foundation.” Through the years,As sales is essential to any successful entrepreneur, I recently sat down with Lydia about her top tips to sell your vision.first started, she acted like the auctioneers you see in the movies: calling out numbers as people raised their paddles.
Spend a few minutes getting to understand the objectives and motivation across the table and then weave relevant points into your pitch. If you see someone lose interest or, worst case scenario, yawn in the middle of your presentation, ask a question or throw in a little humor to bring them back around.knows a lot about rejection. “I go on stage every night knowing that at some point that, with a quick shake of their head, one of my bidders is going to drop out of the auction,” she says.
etworking is the single most important part of selling anything—yourself, your vision, your business,”A lot of times we don’t think of people in our daily lives as our ‘network,’” she adds. Shift that thinking., networking is key to getting new people in the auction room. “The more people I meet, the easier my job becomes because I have an audience of supporters,” she says. is selling items—but she’s also selling a story.
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