A warehouse in New Jersey simulates alpine Japan, growing jumbo strawberries that are always in season (and go for as much as $10 a pop).
Consider the strawberry: red, ripe, an ephemeral pleasure as fleeting as a summer fling. What if that fling could last? “Our strawberries are always in season,” Hiroki Koga, the co-founder and C.E.O. of Oishii , a company that specializes in
“That’s our special lineup,” Koga said. “Our first-flower berries, probably the top one or two per cent of our production.” The jumbo berries now cost twenty dollars for a tray of eight, which can be ordered through Oishii’s Web site for delivery in New York and New Jersey, or for pickup in Los Angeles; the berries are also available at a handful of Whole Foods locations around New York. They regularly sell out.
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