Jerry Jones finds himself in a bind going into next season. Hope and excitement. Few do a better job of selling that to their fan base than the owner of...
Dallas Cowboys owner and general manager Jerry Jones reaches out to fan Carolyn Price before an NFL Wild Card playoff football game at AT&T Stadium against the San Francisco 49ers on Sunday, Jan. 16, 2022, in Arlington.Hope and excitement. Few do a better job of selling that to their fan base than the owner of the Cowboys. But where does he turn after this season?
Dallas was again a No. 1 seed during the ‘16 season when it lost to Green Bay in the divisional round. Disappointing? Sure. But Dak Prescott and Ezekiel Elliott were rookies on that team. The future was bright. But what happened? Fans were mesmerized by the impact of Micah Parsons and the interceptions of Trevon Diggs. Those two had the sort of psychological impact Prescott and Elliott did six years ago.
If Jones gives McCarthy a glowing endorsement now and declares he’ll be back, even more fans would tune the owner out. That would make it more difficult for Jones to get their attention in the coming months when he does settle on a message to try to convince them that the 2022 Cowboys will be different.
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