Selfridges, the renowned London department store, is prioritizing exclusivity and beauty as key areas of growth.
Dramatic Looks Were Trending at Golden Globes 2025: Ali Wong in Balenciaga, Melissa McCarthy in Christian Siriano and More DressesWith PIF bringing stability, it’s back to work for the Central Group, which is Selfridges ’ majority shareholder after the Thailand-based company increased its stake to 60 percent as part of the deal, the terms of which were not disclosed.
On the shop floor of the London store, Judd Crane, executive director of buying and brand at Selfridges, is putting his focus on exclusivity.In the past season Selfridges has opened spaces ranging from ones for Miu Miu and Celine accessories to a Peter Marino-designed Tiffany & Co. shop, as well as those for Moncler, Loewe, Golf Le Fleur and Adanola. Selfridges has also introduced 29 new businesses to its customers with 32 pop-ups and immersive moments, which usually take place at the Corner Shop space that faces Oxford Street and is a first point of contact for many visitors. “In the Corner Shop, we’ll continue to mix the most wanted with the unexpected through big brand residencies and the Selfridges-led creative experiences that set us apart. We had over 60,000 visitors to this year’s Joke Shop, a concept created and designed in-house,” Crane said. On Jan. 16, running shoe brand On will take over the Corner Shop space, which has previously been occupied by Louis Vuitton, Martine Rose x Clarks, Celine, Prada, Omega, Fenty Hair, Telfar and Valentino. According to Crane, beauty is a big area of focus for Selfridges in London as it’s been “trading very positively” since the department’s renovation, with a 10 percent increase versus 2023. The Selfridges store in Birmingham will also be getting a renovation. “We’ve seen a really strong increase in beauty appointments, a 22 percent increase versus last year and appointments at our beauty concierge have seen the biggest increase at a 135 percent increase versus the year before,” he adde
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