'One of my oft-used slogans in the company has been “Let’s be thankful.' This Covid-19 time has really been a time for me to put this saying to the test.'
We’re now in Month 3 of self-isolation with an uncertain road ahead but for some much-needed inspiration, FASHION is reaching out to some of our favourite Canadians to get a peek into how they’re living their lives in lockdown .
Each week, keep an eye out for newJohn Fluevog, designer My wife and I returned from Melbourne on March 20th to find that all our stores were closing. No cash flow, no income and not knowing what the future looked like. On top of that, most of the retail staff who are really part of our family were having to be laid off. It was a lot of shock and disbelief and then panic. I felt upside down and shaken. My life of slowly building up a brand was looking like it was being torn from me in an instant. The future was changing day to day and it did not look promising. It was as if someone had pressed a huge pause button in the sky and the whole world had stopped. The biggest thing that I did and that helped was to focus on being thankful for each day. I could not plan for the future but I could change what I was thinking about today. Each day, I focused on what I could do that day. With all the stores and factories closed, I felt a little unhinged. I began to look around and see all the unfinished projects. I did not buy anything but used all the bits and pieces I had around me. My wife painted the bedrooms with paint we had. The colours were just what we had and seemed perfect and still do. I put up wood trim and found I had the perfect amount and sizes to do the job! It seemed that I had all the right screws and pieces. It was a time for me to see that I was being provided for.I went to my workshop and started to dig out old clog bits and parts that I had stored and never finished. I started to piece them together to try and make something out of what I had. I would like to sell the ones I made as one-offs from my studio that JF made himself. I still have more to go on that project but I will get there. I walked up the hill everyday behind our house. It’s a forty-minute long, hard walk. I routined myself to meditate, read and wrote down a to-do list for myself each day in my quiet time that I kept in my pocket. Again, I focused on only what I could do each day and worked hard at not looking at the future. I found myself busier than normal as every day I ticked things off my list. I read books out loud in front of a fire in my living room that were posted on Fluevog.com. That was fun and gave me a purpose everyday. My team that was left working in the company were stellar. Everyone was pulling together and building each other up as from time to time, each one of us would lose it a bit. Lots of our video conferencing was filled with laughter and encouragement.in honour of BC’s chief medical officer Dr. Bonnie Henry. Our marketing team went full steam ahead and when the shoe got released on our website, the traffic was so intense that it crashed the site! In a time of greatly reduced sales, we suddenly had this opportunity, along with Dr. Henry to give a large wad of cash to food banks across British Columbia. It was such a blessing and great encouragement to all the Fluevog staff to be part of helping the cause during this time. Needless to say, we were and are very thankful for all the customers that bought the shoes and helped the cause.
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