Selena Gomez is on a cashmere craze — and it's perfect for winter.
The soft and sumptuous fabric is highly sought-after for its warm, insulating properties, so it makes sense that Gomez is wearing so much of it right now. Naked Cashmere is a relatively new brand, launched in 2016 by Bruce and Leslie Gifford. The duo has been in the industry for more than 20 years and found a way to offer theafter a trip to Mongolia.
They’ve done this by working directly with factories there, ultimately cutting out the middlemen and knocking down the price for us. Its pieces are 100 percent cashmere at just half the traditional retail price. , for example: It costs $275 but would normally sell for $550. For a piece of quality cashmere that’s expected to last you a lifetime, that’s not all that bad.
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