Sega buys Angry Birds maker Rovio for £625m

Angry Birds maker Rovio has agreed to be bought by Sega. Sega Sammy Holdings is buying Finland-based Rovio for €70…

Sega Sammy Holdings is buying Finland-based Rovio for €706m . Sega expects the acquisition to close in the second quarter of the 2024 financial year, so by the end of September.

Sega has a history of buying studios. In 2005 it bought Total War developer Creative Assembly and, more recently, in 2013 bought Persona maker Atlus.Newscast: Are Unreal Engine's procedural generation and Ubisoft's Ghostwriter the future of game development? "Through the acquisition, the company aims to take-in Rovio's live-operated mobile game development capabilities and expertise in mobile game operation, to accelerate the development of mobile-compatible and multi-platform-supported version of Sega's existing game IPs, thereby strengthening and further accelerating global expansion of Sega's game portfolio," Sega said.

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