The theme for the day, as it has been at countless campaign events, was rebound: San Francisco is on the up-and-up, naysayers be damned.
Mayor London Breed raising a toast at the Juneteenth pop-up market at the Ferry Building on Saturday, June 1, 2024. Photo by Joe Rivano Barros.
“Look at this,” she said, pointing to the Juneteenth-themed Black-owned craft stalls set up for the special day, selling Maasai earrings and Black beauty products. These crowds, filled with residents and tourists spending cash and enjoying their weekends, happen every week, “every time they have the farmer’s market,” she said.
“This is one of my favorite events every single year now, and what happens when I come out is, I run into people, not just people who live in San Francisco, but people who are visiting San Francisco from all over the worlddddd!” she told a small gathered crowd at the Ferry Terminal Plaza shortly after 11 a.m. on Saturday, standing in front of gold balloons spelling out “Juneteenth.”
Nicholson, as a city official, is prohibited from campaigning while conducting official duties or wearing her uniform. But, in welcoming her boss onstage, the fire department’s chief nodded to Breed’s signature campaign theme. “In light of some of the real challenges that we face as a city with those struggling with addiction and mental illness, it is this department that typically is on the frontline,” she said.
Breed mentioned her aunt again on Saturday afternoon, greeting four firefighters from Station Five on the Hamilton Recreation Center’s lawn, between Geary and Post, the site of the Grillin’ in the Mo’ outdoor party. “Station Five? You know that’s my station right?” she told the four men, before delving into the story of her aunt.
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