The Extra-Terrestrial reunites with beloved friend Elliott in four-minute ad for Comcast’s Xfinity based off Steven Spielberg’s 1982 film
in the form of a longform advertisement promoting its cable service Xfinity.
The 1982 film — whose cast included Henry Thomas, Pat Walsh, Dee Wallace and Drew Barrymore — was an instant blockbuster upon release, flying pastIts 2019 revival as a four-minute marketing bid from Comcast, which owns the movie studio that distributed the film 37 years ago, shows E.T. returning to Earth to see his friend Elliott, who is now a grown man with a family. The sort-of-ad-sort-of-film premiered Thursday during the annual broadcast of Macy’s Thanksgiving Day Parade on Comcast’s NBC.
“The audience is going to get everything they want out of a sequel without the messy bits that could destroy the beauty of the original and the special place it has in people’s minds and hearts,” Thomas, who reprised his role as Elliot for the 2019 advertisement, said in a statement provided by Comcast. The video is slated to run in the U.S. and around the globe through January 5th.
Ads that capitalize on companies’ decades-old intellectual property are becoming increasingly common; earlier this year, for example, Joe Pesci partook in a meta Google ad to
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