Macroeconomic volatility is not spilling over into the pre-owned luxury timepiece sector, according to the latest findings from the resale platform.
, the pre-owned timepiece sector is proving resilient despite adverse macroeconomic factors. Across the United States and Europe, average transaction values and price development increased between January and December of last year, with unpredictable asset shifts being swapped for relative stability.
“The numbers tell a clear story: The 'Tourist Investor' has left, and the 'True Collector' is back in charge,” said Balazs Ferenczi, head of brand engagement at Chrono24, in a statement. “We see this in the data – a 13% jump for Vacheron or a 9% rise in rectangular watches happens because enthusiasts are refining their tastes, not chasing quick flips; looking ahead to 2026, we expect this to deepen,” Mr. Ferenczi said. “The trend is moving back to wearable sizes and vintage influences, but with a twist – collectors are showing more confidence in bold colors and alternative materials.”According to the report, secondhand luxury watches have transformed from a “volatility-driven asset class” to a functioning, strong economy upheld by a global community of collectors. In the U.S., which is the industry’s largest region by sales, average transaction prices surged by 8.43 percent year-over-year in the final quarter of 2025. Meanwhile, in Europe, prices rose by nearly 0.3 percent, which the organization calls “conservative stability.” Watches with a moon phase feature were of particular interest last year, with purchases rising by more than 15 percent. Image credit: Chrono24 Over the past 12 months, Rolex led the platform in order volume, though the Swiss watchmaker’s secondhand market share dropped by 3.3 percent, attributed to a decrease in asset flipping activity. Collectors are said to be driving the future of the community, with the prevalence of outside sellers receding. While Rolex reigns supreme, fellow luxury watchmakers Vacheron Constantin and IWC Schaffahusen saw massive sales booms. Last year, sales of the two horology houses’ pre-owned timepieces rose by 13.4 percent and 14.4 percent, respectively.). The jeweler’s success was driven by demand for more “elegant” chronographs, with its vintage Santos and Tank lines proving popular. Upscale dress and formalwear trends dictated the market in 2025, with demand for rectangular shapes rising by 9.3 percent, with alternative dial colorways, such as green, champagne and gold, seeing similar improvements – purchases of traditional black and blue styles stagnated.Throughout 2026, Chrono24 predicts further market stability, with collector demand driven by greater fashion, cultural trends and the increased purchasing power of Gen Z , vintage is in style, a factor not expected to change during the current calendar. Another growing factor is the environment (As speculative investors fade from view, dedicated collectors are paving the secondhand watch category’s future. Image credit: Chrono24“Whether it’s recycled materials or supply chain transparency, ethical standards are becoming a baseline expectation, especially for the younger generation entering the market.” {"ct":"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","iv":"2db500bb9569bd28df6762b26f0e6b67","s":"0f28c61ab00b9177"}
Industry Sectors Jewelry News Research 2025 Market Recap Balazs Ferenczi Chrono24 Chrono24 2025 Market Recap Chrono24 Report Luxury Luxury Daily Luxury News Luxury Research Luxury Watches Luxury Watches And Jewelry Research Secondhand Luxury Watches Secondhand Watches
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Texas jobs: Final 2025 workforce numbers show above-average growthTexas added over 19,000 jobs in December, rounding out 2025 as a historic year of growth for the labor force, according to new data from the state's workforce commission.
Read more »
México se salva de la recesión y crece 0,7% en 2025Con este resultado se disiparon los temores de una posible recesión
Read more »
The Final 24 Images of Wildlife Photographer of the Year 2025One of these 24 shortlisted wildlife photos will win the Wildlife Photographer of the Year 2026 People's Choice Award.
Read more »
Saints' Tyler Shough Skyrockets in 2025 NFL Draft RedraftThe New Orleans Saints should be very excited about young quarterback Tyler Shough.
Read more »
Texas' Most Wanted program results in 65 captures in 2025The 65 fugitives captured included 28 convicted sex offenders and 13 criminal undocumented immigrants, the release from DPS said.
Read more »
One of 2025’s Hottest Games Is Getting a DC Version (And It Looks Fantastic)One of 2025's Hottest Games Is Getting a DC Comics Version in 2026, and it looks like an insanely fun must-play
Read more »