Second Life's second coming 🔥 Eighteen years after the virtual world first launched, the platform's founder is returning — and plans to offer a better metaverse than Big Tech 💪
Second Life was arguably before its time — and the online virtual world first opened to the masses all the way back in 2003.years, and the metaverse is beginning to gain traction. Adamant that this will play a prominent role in the future, Facebook has even rebranded to Meta.
Now, Second Life's founder Philip Rosedale has announced that he is returning to the company as an advisor — making a cash investment as the platform cultivates "an innovative, inclusive and diverse metaverse where its inhabitants' ingenuity drives real-world value for themselves and others." Rosedale didn't mince his words in a news release unveiling his return. Declaring that "no one has come close to building a virtual world like Second Life," he added:
"Big Tech giving away VR headsets and building a metaverse on their ad-driven, behavior-modification platforms isn't going to create a magical, single digital utopia for everyone. Second Life has managed to create both a positive, enriching experience for its residents — with room for millions more to join — and built a thriving subscription-based business at the same time. Virtual worlds don’t need to be dystopias.
Second Life also argues that it's in pretty good shape considering its vintage — and has just concluded "one of its strongest years ever."
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