SEC wants input on new rules governing ‘gamification’ in online trading apps

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SEC wants input on new rules governing ‘gamification’ in online trading apps
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The Securities and Exchange Commission is seeking public input on the digital engagement practices of online broker-dealers and investment advisors as it...

The Securities and Exchange Commission is seeking public input on the digital engagement practices of online broker-dealers and investment advisors as it considers new rules that could set limits on so-called gamification techniques that critics say encourage overuse of investment apps.

Robinhood was thrust into the public spotlight earlier this year after extreme volatility in so-called meme stocks like GameStop Inc. GME, -0.13% and AMC Entertainment Holdings Inc. AMC, -0.53% led the firm and some of its competitors to temporarily prevent its customers from purchasing shares in those companies.

In a video message Gensler posted on his Twitter account Friday afternoon, the chairman compared some of these tactics to those used by online streaming platforms to encourage customers to spend more time with their product.

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