In Keurig’s fiscal second quarter, sales of K-Cup pods and the company’s brewing systems accounted for nearly a quarter of the company’s…
The Securities and Exchange Commission has charged Keurig Dr Pepper for making inaccurate claims about the recyclability of its K-Cups.
Keurig has agreed to pay a $1.5 million civil penalty without admitting or denying the agency's findings. The company's claims could have swayed some consumers, boosting sales of both K-Cups and its brewers. Research conducted earlier by a Keurig subsidiary found that environmental concerns were a key factor that some shoppers considered when buying a Keurig coffee machine, according to the SEC.In Keurig's fiscal second quarter, sales of K-Cup pods and the company's brewing systems accounted for nearly a quarter of the company's revenue, according to a company filing.
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