Sean ‘Diddy’ Combs files lawsuit alleging race played a role in marketing of his liquor brands

Sean “Diddy” Combs is suing Diageo, saying the spirits company didn’t make promised investments in his vodka and tequila brands and treated them as inferior “urban” products.

Rapper, producer and entrepreneur Sean “Diddy” Combs sued Diageo Wednesday, saying the spirits company didn’t make promised investments in his vodka and tequila brands and treated them as inferior “urban” products.

Combs, who is Black, said Diageo leadership told him his race was one of the reasons it limited distribution to urban neighborhoods. He was also told that some Diageo leaders resented him for making too much money, according to the lawsuit.

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