Sean “Diddy” Combs has teamed up with Salesforce to launch Shop Circulate, a curated digital marketplace that allows consumers to discover and buy products created and sold by Black ent…
Salesforce CEO Marc Benioff said his company is “honored to collaborate” with Combs’ team “to help close the unjust wealth gap that prevents too many Black Americans from achieving economic equality.”
Shop Circulate has acquired The Nile List, a digital community that connects consumers with Black-owned brands, and appointed Nile List founder Khadijah Robinson to head of product, where she will oversee development and spearhead all Shop Circulate global efforts. Shop Circulate has also reached a partnership with Official Black Wall Street, a leading directory to discover Black-owned businesses, with its founder Mandy Bowman joining as an advisor.
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