Fitness guru Steph Claire Smith showcases fit physique in tiny bikini.
READ MORE:Seafolly has released photos of model Steph Claire Smith, who will serve as the new global face of the swimwear brand, months after it suffered backlash for the use of a non-binary influencer serving as a model.
Another image showed Step flaunting her abs in a pink stripe triangle bikini along with a 70s-inspired graphic set in another image. 'Steph embraces and embodies the eternal Australian Summer spirit. Brimming with infectious optimism, she shares her passion for life with the world as an entrepreneur, model, mother and wife,' it read.
The description continued: 'Steph is an advocate for body confidence and mental health, inspiring women around the world to find their feel good'The campaign was worlds away from the fracas caused in March with influencer, Deni Todorovič, which almost saw a boycott of the brand. The campaign was worlds away from the fracas caused in March with influencer, Deni Todorovič, which almost saw a boycott of the brandThe photo caused a huge backlash including calls to boycott the brand, which in the past had used models such as Miranda Kerr and Gigi Hadid in its glamorous campaigns.
'We would like to address the recent coverage of Seafolly's involvement with Sydney World Pride in which Deni Todorovič was invited as a special guest, and wore a custom, not-for-sale Seafolly design,' the statement read. The statement concluded: 'We stand proud that our brand is inclusive and supportive of all women, including the LGBTQIA+ community and beyond.'
'I absolutely expected that, when I sat down with Seafolly, I prepped them for this,' the model and stylist continued.
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