ScreenHits TV and TCL Television have entered into a multi-year deal that should substantially expand the streaming aggregator’s reach. As part of the pact, ScreenHits’s Android and Goo…
ScreenHits TV and TCL Television have entered into a multi-year deal that should substantially expand the streaming aggregator’s reach. As part of the pact, ScreenHits’s Android and Google TV app will be installed in 44 million TCL connected televisions globally.
“The number one way that people find something to watch is through friends recommending it,” says ScreenHits CEO-Founder Rose Hulse. “What’s unique about ScreenHits is that we’re a social app where you can share what you’re watching with your group. Everybody has a different approach to aggregation. We add a human element to it. You’re not just getting recommendations from some algorithm.”
ScreenHits’ Mariano Kon, VP of content and business development and general manager for Latin America, in conjunction with Director of Corporate Development James Carter Johnson, have fostered the relationship with TCL. Discussions were initially focused on offering the app to more than 4 million TCL connected TVs in Spanish-speaking Latin American territories but later expanded into the worldwide deal.
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