Scouting America, formerly known as the Boy Scouts of America, celebrates its 115th birthday with a rebranding and a renewed commitment to inclusivity. The organization emerges from bankruptcy and aims to attract more young people with a focus on welcoming all.
The Boy Scouts of America is officially becoming Scouting America this Saturday as it marks its 115th birthday, kicking off a celebration of the youth organization . Scouting America has seen a small uptick in young people joining as it emerges from bankruptcy and remains dedicated to a focus on inclusivity. The group will continue leaning into a broad message of inclusivity as it celebrates its 115th birthday Saturday, President and CEO Roger Krone said.
The rebranding comes after years of scandal and financial troubles. In 2020, the organization filed for bankruptcy due to thousands of lawsuits alleging sexual abuse by Scout leaders. After restructuring and reaching settlements with abuse survivors, the organization emerged from bankruptcy in 2023. The name change is part of a larger effort to modernize and revitalize the organization.
Scouting America Boy Scouts Of America Rebranding Inclusivity Youth Organization Bankruptcy Modernization
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