Scout Motors, a revived off-road brand owned by Volkswagen Group, plans to sell its EVs and EREVs directly to consumers, bypassing traditional dealerships. This move has sparked controversy, with Volkswagen dealers protesting the decision and opposing Scout's direct-to-consumer sales model.
Dealer groups say they want to stop Scout Motors from selling its EVs and EREVs directly to consumers. Scout executives are confident that they'll prevail in the end, though. Direct-to-consumer sales are a key selling point for the brand, allowing it to offer price transparency and a seamless sales experience. Dealers are already organizing against Scout Motors .
The reborn off-road brand plans to sell its electrified trucks directly to consumers when they launch in 2027, with transparent pricing, digital orders and company-owned stores. The model has been extraordinarily successful for Tesla, and is winning fans for brands like Rivian and Lucid. Despite that, though, Scout's plans may still be challenged in court. Don't worry, though. Scout executives are confident they'll win. 'We're highly confident we're going to prevail,' Cody Thacker, Scout Motors' Vice President of Growth, told InsideEVs. 'We think we have the right position here, and it's never a bad spot to be advocating for the consumer, to be advocating for consumer choice and to be advocating for consumer freedom and car buying.' Related Scout Stories Scout Traveler And Terra: Off-Road EVs That Offer Gas Generators, Too Scout Is Cutting Out Dealers. That's A Big Win For Consumers Scout Motors Reservations Are Overwhelmingly For The 'Harvester' EREV Scout Terra Vs. Rivian R1T: How Do They Compare? Just So Everyone's Clear: Scout And Rivian Are Not The Same VW Dealers Call Scout Plans 'Salt In The Wound' So what's the problem? Car dealers. Volkswagen ones, to be specific. VW's existing dealers are largely furious about getting cut out of Scout Motors, which itself is owned by the Volkswagen Group. Scorned dealers have noted that the Scout vehicles are exactly the kind of products they have been begging VW to offer in Americ
Scout Motors Direct-To-Consumer Evs Erevs Dealerships Volkswagen
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