Exclusive: As Broadway braces for coronavirus impact, producer Scott Rudin is offering $50 tickets to all five of his hit shows, including 'To Kill a Mockingbird,' 'The Book of Mormon' and 'West Side Story.' Details here:
, which has been pulling capacity crowds. Also covered are two plays currently in previews and off to a strong start at the box office:, starring Laurie Metcalf and Rupert Everett; and the epic saga of the immigrant brothers who became a capitalist institution,Standard top prices for those shows are around $200, which is the norm for Broadway, with premium tickets going for considerably higher.
While Broadway grosses for the week ending Sunday remained steady, even showing a very slight increase from the same period last year, industry insiders have been quietly bracing for a significant impact as group bookings are canceled, along with a high volume of tickets purchased by international tourists, traditionally the bread and butter of Broadway.
The March-April window ahead of the April 23 cutoff point for 2020 Tony Awards eligibility is stacked with 17 upcoming Broadway openings and as of now, no production has announced plans to postpone. That could change, however, if the situation deteriorates further and more patrons start avoiding crowded theaters.
The ritual of crowds gathering at stage doors for post-show autographs and selfies has been suspended at some theaters, while others are continuing the practice but implementing stricter rules, such as avoiding physical contact and having actors use their own Sharpies to sign Playbills rather than pens handed to them by fans.
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