Scott Galloway: Amazon can and should offer all of its Prime members COVID-19 testing 'at a scale and efficiency that makes America feel like South Korea — competent' (via profgalloway)
At the start of last week's earnings call, Jeff Bezos warned Amazon shareholders that they "may want to take a seat."Scott Galloway is a bestselling author and professor of marketing at NYU Stern.No Mercy / No Malice."
Galloway says that there have been only three great 'unlocks' or major discoveries in the business world over the past 20 years. The fourth unlock, Galloway predicts, will be Jeff Bezos' reinvestment of $4 billion in Amazon profits back into his company to be used to develop 'protocols to adapt to a new world,' post-coronavirus.An unlock is the discovery of an accelerant for the brand, product, or service invisible in plain sight. The mold on cheese curing disease was a substantial unlock . So is administering a small dose of a pathogen to immunize someone from the complete, more harmful pathogen .
In the last 20 years, there have been three unlocks in the business world that have created over $500 billion in shareholder value. I believe the fourth was revealed last week. So, the first three, in chronological order:Steve Jobs zigged when everyone was zagging. He reallocated billions from traditional brand building to distribution, opening stores — temples to the brand. Any great decision seems logical, even pedestrian, in the rearview mirror.
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