Rasmussen Reports’ head pollster defended the survey against the “haters” and “anti-polling troglodytes” questioning his methods
Like the office workers he satirised, Mr Adams’s career suicide was partly down to abusing data. His source appears to be a poll from Rasmussen Reports, which according to Mr Adams showed that “nearly half” of African-Americans are “notwith white people. “That’s a hate group,” Mr Adams said. “I don’t want to have anything to do with them.”
The comic-creator’s comments misconstrue two numbers from the poll, however—and the survey itself is confusing. The poll, which Rasmussen released on February 22nd, asked Americans whether they agreed or disagreed with the statement: “It’sRasmussen was quick to highlight an outlier group: 53% of black Americans said it is “to be white”, while 26% disagreed. In addition, 21% of black adults said they were “not sure” how they felt.
Many respondents were probably confused by the bizarre question, stuck into a survey that also asked about Joe Biden’s approval rating and whether respondents believed they had suffered “major side effects” from covid-19 vaccines. Indeed, 17% of respondents said they were “not sure” how they felt on the race question.
Social scientists tend to ask people how they feel about racial groups using a “feeling thermometer” scale. That is where a respondent ranks a group on a scale of “coldly” to “warmly” from 0 to 100. According to’s analysis of such data from the American National Election Studies, a quadrennial academic survey, 60% of black Americans in 2020 rated whites warmly . Meanwhile 67% of whites rated “blacks” warmly. Until recently, black Americans felt more warmly towards whites than vice versa.
Mark Mitchell, Rasmussen’s head pollster, defended the survey against the “haters” and “anti-polling troglodytes” questioning his methods. He says that the firm is asking reasonable questions that “the media” is not covering; that he knows what America “really thinks” and it’s not what’s being reported by the news. Perhaps what Rasmussen Reports is really after is attention. If so, it got what it wanted.
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