.PenelopeGazin’s “Fashion Brand Company” is the industry’s best joke
"So much of my brand is just a stupid joke that I just kept taking it farther and farther because it makes me laugh," Fashion Brand Company's creator Penelope Gazin told me on the phone, in response to a question about why she sells lizard clothing in her human clothing brand.
Though she's working in fashion now, Gazin is primarily an artist: She went to school for animation, and she also works as a fine artist . Her foray into the fashion world was an attempt to offer an affordable, wearable version of her own work, for women, she said, who aren't"crazy rich.
For instance, Fashion Brand Company sells a knit shirt covered with nipples and an"Octopus Mini Dress" that features eight sleeves instead of just two. There's also a jumpsuit with huge sleeves, which, when opened, makes the wearer resemble a moth. One of her bestsellers is a polo shirt with not one collar, but three, which is very Cerberus chic.
At the same time, unique as they are, the humor in Gazin's clothes is more quiet and subversive than you might think based on their descriptions. Like, you could look at the shirt with nipples dotted over it and just think that it was a cute pink and nude pattern. If you passed by someone wearing the three-collared polo shirt and only got a quick glance in, you may just think it's a shirt with a shoulder cutout.
All of these nods to sex and sexuality are done in a covert way, because, she said, the nod to sexuality is"definitely, very much for the person wearing it."The draw of Fashion Brand Company is its absurdity and the nonchalance with which it asks you to make fun of yourself, or turn yourself into the joke. It's why comedians love her clothes, and why Gazin's releasing a collab with drag queen Trixie Mattel, who is a huge fan.
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