SCOOP: Meta is ending support for Instant Articles, a proprietary mobile format it debuted in 2015 to quickly load news articles on the Facebook app.
that it would be killing its newsletter platform for journalists and writers called Bulletin.The company plans to discontinue support for Instant Articles in mid-April 2023, giving news publishers six months to readjust their Facebook strategies, a source told Axios."Currently less than 3% of what people around the world see in Facebook’s Feed are posts with links to news articles.
Products that debuted years ago to make it easier and faster to load news articles on mobile have been discontinued in the past few months in response to improvements in the mobile web experience that make such platform-specific products obsolete. last year that it would no longer prioritize news articles in search rankings that adopted its accelerated mobile pages format, essentially killing the format.As more social platforms, like Meta, lean into short-form vertical video, most publishers are investing in video content for those platforms anyway.
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