Scientists use TikTok to explain, fight climate change | Business

A growing number of scientists are using the video app TikTok to boost literacy on climate change, campaign for action or combat rampant disinformation online. | News24_Business

A growing number of scientists are using TikTok to improve understanding of climate change and combat disinformation.An analysis shows views on videos with hashtags associated with climate change denialism increased by more than 50% over 2022.With his moustache caked in icicles and frozen droplets, glaciologist Peter Neff shows his 220,000 TikTok followers a sample of old ice excavated from Antarctica's Allan Hills.

"I share my insider perspective on how we produce important records of past climate without having to spend too much time on editing and playing all the games to make perfect content." "When you engage in civil disobedience, you're taking a risk in order to try to have a positive benefit on society," Kalmus told AFP.Anger as climate activists smear German monument

"Climate scientists need to show up," said McNeall, active on TikTok under the username @dougmcneall. But searching for"15-minute city" on TikTok turns up mostly scornful videos claiming the schemes will restrict residents' movements and fine people for leaving their neighbourhoods. "I try to engage my audience with memes or other funny things rather than just delivering dry information," she told AFP.On TikTok, Allen tries to popularise the chemistry behind renewable energy, which is essential to achieving carbon neutrality.

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