People who did this simple trick ate 33 percent less sugar.
The effects were even more significant when the participants were given an additional immersive sensation: smell.
Repeating the experiment with the scent of chocolate bars wafting in the background caused participants to reduce their candy consumption by an additional 11 percent. "Smelling chocolate had a similar, habituating, effect as watching people consuming chocolate and decreased the participants' desire for the candy," Li said."Our study found that exposure to food scent cues alongside visual food cues can lead to a sensory stimulation of tasting the food."findings could help people who are struggling with binge eating disorders and other excessive food consumption.
"As we only tested a chocolate scent in our study, we are keen to explore if the results might be different for other types of smells, for example, savory scents like garlic, or scents of greasy foods like French fries," co-author Lee Hui Min said in a statement."There is also the question of whether the length of scent exposure will have a stronger influence, and whether the results of habituation through watching 360-degree videos persist over time.
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