Scientists pinpoint why resisting a donut can feel impossible — even when you're full

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Scientists pinpoint why resisting a donut can feel impossible — even when you're full
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Today's Video Headlines: 02/28/27

Many of continue reaching for more food, even when we’re stuffed, and a new study may have an explanation why.aimed to find an explanation for why so many struggle to get to a healthy weight and why, despite eating a full meal, we still reach for extra food.

Published in the journal Appetite, researchers from the University of East Anglia discovered that the brain continues to respond to tempting food cues even after we’ve eaten enough. Daily habit doesn't help prevent colorectal cancer, scientists warn — and it 'comes with immediate risks' This plant's been called 'nature's Valium' — it can help fight anxiety, reduce stress and treat insomniaMore than 70 volunteers were monitored using Electroencephalogram brain scans while playing a reward‑based learning game with food such as sweets, chocolate, chips and popcorn. Halfway through the task, participants were given a meal of one of the foods until they were full, no longer desiring or valuing the food.The electrical activity in areas associated with reward continued responding just as strongly to images of the now‑unwanted food — even after participants were completely full. “No amount of fullness could switch off the brain’s response to delicious-looking food,” lead researcher Dr Thomas Sambrook, from UEA’s School of Psychology, said in a “This suggests that food cues may trigger overeating in the absence of hunger,” he added. “It’s a recipe forThe researchers believe that over the years, as we’ve paired certain foods with pleasure, we’ve trained our brains to respond to food cues like habits. Another culprit of overeating could be simply getting distracted during meals, feeling dissatisfied and turning to “hedonic compensation” — making up for the loss of pleasure by seeking extra gratification elsewhere. This means that our brain responses work like automatic, learned reactions rather than conscious decisions. The study also found that even those with excellent self-control can’t resist the brain’s automatic responses to food valuation. This could mean the issue with overeating isn’t a matter of discipline — it’s the brain’s built-in wiring. “Rising obesity isn’t simply about willpower,” said Sambrook. “It’s a sign that our food-rich environments and learned responses to mouth-watering cues are overpowering the body’s natural appetite controls.”Kamala Harris is slammed for hot take on regime change in Iran Trump warns US will strike Iran with ‘force that has never been seen before’ if regime carries out ‘devastating’ attackOprah Winfrey’s ex John Tesh details the ‘uncomfortable’ bigotry they experienced dating in the ‘70sSee All Tom Hanks' son Chet says he's trapped in Colombia without his US passport, begs to be freed: 'I'm an American citizen'

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