Scientists Discover New Reason Why We Make Food Choices

We make hundreds of food decisions a day, and psychologists have found these can be influenced by foods we've just seen.

Psychologists in Australia have discovered how our perceptions of food just seen can influence food decisions, with potential implications for food marketing, restaurant menus and treatments for eating disorders.'What you perceive in the instant is not independent,' professor David Alais of the University of Sydney, the study's lead author, told Newsweek. 'It's shaped by what you just saw.

'He said this could affect how we make choices on delivery apps or digital restaurant menus, where consumers are faced with food decisions based on many images of food.'We make hundreds of food decisions every day, and often it's in this format where we see lots of images,' Alais said. 'If you scan a QR code in a bar and you flip through all the food images, you're getting them one after the other.'One of them will appeal more than another.

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